“Your industry insider. Your growth partner. Your secret weapon.”
Trusted by contractors across the country for connections, strategy, and unwavering support — not just sales.
• 20+ years in the industry
• NADRA board member
• Nation-wide contractor support
NADRA Pinnacle Award Winner
Contractor Sales & Development Manager
NADRA Board Member
I’ve been in the outdoor living space since 2004, and if there’s one thing I’ve learned, it’s this:
The right relationships will grow your business faster than any product catalog ever could.
Today, I work with Decks & Docks Lumber Company, where I support contractors across the country — helping them find the best materials, the right partners, and the clarity to move their business forward.
I help deck builders win.
If you’re looking for a supplier, I’ve got you covered... fast delivery, deep inventory, and great people.
But what really sets me apart?
I care about your business like it’s my own.
I get to know you
I understand your goals
I help you grow — plain and simple
Whether you're expanding your team, improving your margins, or just need a fresh perspective, I’m here to help.
Let’s be real — you probably already have a supplier.
But are they…
Asking about your business goals?
Helping you find new opportunities?
Showing up when things go sideways?
That’s what I do.
I’ve built my career on relationships (not transactions). I’m here to listen, ask smart questions, and connect you with what you need to win.
If I can help, I will.
And if I can’t, I probably know someone who can.
“Lainie Sleppin has been a driving force in our industry since NADRA’s founding in 2004. She’s helped shape the Northeast region, championed countless contractors, and uplifted the entire decking community through her passion and expertise. Her impact is national, her commitment is unmatched — and she’s one of the most respected leaders in our space.”
— Michael Beaudry, President, NADRA
“Homegirl’s just F’ing sweet. My life is better for knowing her, and my projects are more fluid for having worked with her.
Lainie is as legit as legit gets. Not only does she know almost everything about outdoor living products, but she often texts me before 6 AM between sets at the gym to answer my questions.
Wanna look like an alpha and have your clients raving? Don’t be a bitch — just call Lainie and let her help you look hella rad. Let’s build cool shit. Lainie can help.”
— Kevin Haney, Haney Construction
I’ve worked with a lot of people in this industry and no one shows up like Lainie. She leads with heart, gets things done, and genuinely cares about helping contractors win not just as business owners but as people. Her reputation wasn’t built overnight. It’s the result of decades of doing the right thing every single time. If you get the chance to work with her, take it. She’s a rare gem in an industry that needs more like her.
— April Edwards, Deck Builder Marketers
The most prestigious honor awarded by the North American Deck and Railing Association given for outstanding service, leadership, and impact on the decking industry.
Because I’ve spent years helping deck builders level up. I’m not just selling products. I’m in the trenches with you, solving problems, making connections, and helping you grow. The nickname stuck.
Absolutely. I connect my builders with trusted partners in marketing, operations, hiring, and more. If you’re serious about growth, I’ll help you get there.
I actually listen. Then I connect the dots and introduce you to the people and tools that move your business forward. I’m here to support your whole business, not just sell you stuff.
If I don’t have the answer, I know someone who does. I’ll point you in the right direction.
Reach out. We’ll have a real conversation about your business and your goals. No pressure. Just real talk.
Let’s talk strategy and see how I can help.
📩 Email me directly: lsleppin@decks-docks.com
📞 Prefer a call? 973-650-1712
If you're serious about growing your deck building business, check out The Deck Builder Marketing Playbook written by April Edwards from Deck Builder Marketers (a marketing agency 100% dedicated to the deck industry). It’s a quick, powerful read written just for contractors who want to grow the right way
P.S. Also... Join the Deck Builder Marketing Mastermind Facebook Group for monthly Mastermind Zoom sessions!
